The QRCA Views, Spring 2011 issue features an insightful article on the live qualitative focus group industry. The article enitled “WEBCAM Focus Groups 101″, contains several tips, techniques and key figures about this growing segment of the industry.
Download “WEBCAM Focus Groups 101″ by qrca.orgThe last two years have witnessed significant growth in the number of “webcam focus groups” taking place. According to Inside Research’s 2010 “Online Qualitative Research Index,” the number of live qualitative “events” conducted online jumped 65% in 2009, with an estimated 32% growth in 2010.
To a great extent, this growth is being driven by clients. For example, a study of pharmaceutical-company researchers conducted by Best Practices, LLC, found that “90% of study participants believe [that] greater use of new/innovative tools and techniques will [positively] inform the [market research] function.” At the top of their list: “webcam physician interviews from their office.”
With demand growing, there is a good chance that you will need to know how to execute webcam focus groups. For this reason, now is a good time to take a moment to familiarize yourself with the capabilities, benefits and best practices of webcam interviews.
Content courtesy qrca.org.
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