2011 CASRO Tech. Decipher’s Kristin Luck (winner of the 2010 Marketing Research Emerging Leader award) shares her thoughts on emerging mobile applications for market research.  Decipher’s President Kristin Luck won the 2010 Marketing Research Emerging Leader Award given by the American Marketing Association.

FRESNO, Calif. – May 11, 2010 – Decipher announces today that President Kristin Luck has been named a recipient of the 2010 Marketing Research Emerging Leader Award, honored by the American Marketing Association. A highly selective accolade, with four individuals chosen annually, the award honors those professionals who have made significant contributions to the field while demonstrating leadership and continued service.

“The AMA Marketing Research Council found Kristin Luck to be a clear and easy choice for the Marketing Research Emerging Leader Award,” says Matt Valle, chair for the 2010 Marketing Research Emerging Leader Award committee. “Kristin has been a true visionary in applying new technology to address marketing research challenges, and she has been very active in the industry push toward enhanced online research quality. In addition to her entrepreneurial successes, she has given back to the industry through frequent speaking engagements and by helping educate the next generation of insights professionals as an adjunct instructor at UCLA and SUNY Albany.”

As Hilary Fischer steps down from the board of the Greater New York Chapter of the Marketing Research Association, her fellow board members pay tribute to their colleague and friend. This episode of the MRA Hot Seat is hosted by Paul Kirch and produced by Jack Campisi.

About MRA-NY

Based in the hub of research and advertising industries, the Greater New York Chapter is committed to the highest standards for all aspects of the research process. With a diverse member constituency, representing multiple specializations within the research field, the Greater New York Chapter seeks a complete understanding of the challenges facing the industry today in an effort to aggressively address current issues.

The Greater New York Chapter provides opportunities for members to advance their market research and business skills, while creating an environment for the free flowing exchange of information and fostering of community. Members have a competitive advantage with access to timely educational programs, networking opportunities, leading-edge publications and research, and credibility through the Professional Researcher Certification (PRC) program.

MRA History

The Marketing Research Association, based in Glastonbury, CT (USA), was formed in 1954 as an outgrowth of the Trade Problem Discussion Group of the American Marketing Association’s (AMA) Greater New York Chapter.