Our Team

Mission Statement

MarketView’s focus group facilities in both our Westchester and Danbury locations
provide businesses with the ideal portal to conveniently access the opinions of their
target market. We vow to deliver expert capabilities and unparalleled customer
service for your next market research project.

MarketView Principals

Gail Friedman, Managing Owner Danbury & Westchester
Gail Comes to marketing research from the healthcare industry. After 20 years
in Critical Care, Emergency medicine and completing a Masters in Public Health
Administration she consulted with major NY metropolitan hospitals assisting them
in setting up their own high-tech home health care businesses. In the course of her
work, she became interested in marketing research and embarked on a second career
managing market research facilities in White Plains, NY and Stamford, CT. She soon
felt the call to launch her own company and established MarketView in Danbury, CT
in 1993. After 14 successful years, MarketView expanded into suburban NY with the
opening of MarketView Westchester in 2007. Gail prides herself on creating a caring
and comfortable environment for her clients and employees alike. Her knowledge of
the industry and her ability to understand client needs has been pivotal to her success

To contact Gail Friedman call 203-791-1644 or email her at

Meredith Falvo, Managing Director MarketView Westchester

Meredith began her career in market research as a project manager for a busy six
room facility in mid-town Manhattan. An opportunity to manage a small suburban
facility in White Plains brought her to Westchester where we managed to lure her
away to become the managing director of MarketView Westchester. Meredith
demonstrates her commitment to providing the highest standards of client care
and project management by having a hand in every project that passes through
MarketView Westchester’s doors. Meredith supports the local MRA Greater NY
Chapter by volunteering her time and previously serving on the Board of Directors.
She enjoys giving back to an organization that has opened many doors for her.

To contact Meredith Falvo call 914-631-0796 or email her at